Our climate strategy is an ongoing process and is constantly being developed further. Updates can be found on this page.
The vision from the very beginning: TOM FLOWERS delivers the freshest, most beautiful flowers – sustainably. This is how our unique, storage-free freshness concept was born, which not only guarantees daily-fresh flowers but is also environmentally friendly.
A lot has already happened in the green sector...
The topic of sustainability has been receiving considerable attention in the industry for some time, for example, through the Floriculture Sustainability Initiative , which has brought together international industry players since 2012. In addition to establishing fair working conditions, certain producers have been able to reduce their emissions by up to 95% : modern heating systems, LED lighting, green electricity, watering with rainwater, switching to electric vehicles, sourcing regional ingredients, etc.
… and also at TOM FLOWERS
Primarily, we strive to continuously avoid and reduce emissions based on our unique freshness concept, which eliminates storage and thus prevents flower waste: conscious and targeted selection of producers, shortest possible travel routes, no cellophane, efficient route planning, etc. We are currently exploring the use of cargo bikes for deliveries in cities. We have also been able to significantly shorten the supply chain: The flowers are delivered as regionally as possible and directly from the field to the vase – another advantage of freshness that simultaneously avoids unnecessary, often long transport routes.
100% climate-neutral flowers
As a second step in our climate strategy, we offset emissions that cannot (yet) be avoided: We offset these shortfalls with investments in South Pole, a leading global developer of climate protection projects. These climate projects make an important contribution to climate protection, generate added value for people and biodiversity, and involve all relevant local stakeholders. This means our flowers are 100% climate-neutral and bring joy with a clear conscience.